The Beauty Tech Group
Current Body
ZIIP Beauty
Tria Laser
Current Body
We partnered to shift from third-party retail to an own-brand model, leading the beauty tech category. Driving £100M+ annual revenue through optimised omnichannel growth, global expansion, and scalable beauty tech expertise.
Website / Social
Sector / Category
Beauty-tech: clinically-proven at-home devices (thebusinessdesk.com)
eComplete Entry Date
11 Nov 2021 - £50m majority stake acquired (cosmeticsbusiness.com)
Investment Type
Majority equity stake
Geographic Focus
22 localised sites, shipping to 90 countries (businesscloud.co.uk)
Why We Invested / Rationale
"CurrentBody is a true expert in a fast-growing category with huge global headroom” – Paul Gedman, Co-Founder, eComplete (thebusinessdesk.com)
Key Achievements Since Investment
Continued double digit growth since acquisition.
Entered Sunday Times 100 Fastest-Growing Businesses list & won Northern Tech “International Success” award (businesscloud.co.uk)
Growth Strategy Snapshot
Shift from 3rd-party retail to own-brand, omnichannel expansion and DTC optimisation (ecomplete.com)
Team Quote
“It’s all about bringing in the right people to hit the next growth milestones; eComplete brings that resource alongside our talented teams.” – Paul Gedman (thebusinessdesk.com)
Exit Status
Active portfolio brand
Naturecan
Premium CBD
Natural Wellness
Medical Cannabis
Premium CBD
Naturecan offers an extensive and exclusive range of quality CBD products and wellness.
Expanded into 50+ markets with localised marketing and streamlined supply chain.
Website / Social
eComplete Entry Date
May 2019 - Brand co-founded by eComplete co-founder Andy Duckworth and Paul Finnegan; part of the portfolio from inception (businesscloud.co.uk)
Investment Type
Incubated / founder-led brand within eComplete
Geographic Focus
Operating in 50+ markets with localised sites & supply chain
Why We Invested / Rationale
Built to capture the fast-growing global CBD market using eComplete’s data-driven eCommerce playbook
Key Achievements Since Investment
Achieving +100% YoY growth across heavily regulated sectors (including CBD and medical cannabis).
Now at a £40m+ run rate with a current £80m+ valuation.
Strategic product range development within the wellness sector.
Growth Strategy Snapshot
Rapid global expansion, with entry into 40+ markets
Strategic market expansion & evolution.
Focus on internationalisation, new product verticals, and market leadership in emerging wellness sectors.
Team Quote
“Naturecan has embraced internationalisation and now operates in 50 countries.” - Andy Duckworth (businesscloud.co.uk)
Exit Status
Active portfolio brand
Give Me Cosmetics
Empowering inclusive beauty
Empowering inclusive beauty
Achieved consistent double-digit YoY growth through precision marketing strategies and established a leading presence on TikTok Shop, positioning Give Me Cosmetics as a standout brand in social commerce.
Website / Social
Sector / Category
Inclusive beauty, haircare, skincare & body
eComplete Entry Date
18 Jan 2024 - majority stake acquired (uknewsgroup.co.uk)
Investment Type
Majority equity stake
Geographic Focus
UK social-commerce leader: >60 % revenue from social channels with global roll-out underway (uknewsgroup.co.uk)
Why We Invested / Rationale
“We love the brand’s social-first model and see a huge opportunity to globalise.” – Andy Duckworth, Co-Founder, eComplete (uknewsgroup.co.uk)
Key Achievements Since Investment
Consistent double-digit YoY growth.
Top-performing beauty brand on TikTok Shop
Growth Strategy Snapshot
Leverage eComplete data platform & infrastructure to scale DTC internationally and deepen TikTok / social commerce dominance (uknewsgroup.co.uk)
Team Quote
“eComplete not only mirrors our vision and values – they share the excitement and confidence to make the Give Me brand global.” – Dan Fletcher, Founder (uknewsgroup.co.uk)
Exit Status
Active portfolio brand
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