Naturecan Growth Story | eComplete Portfolio Highlight

Naturecan

Active Portfolio Brand

Naturecan offers an extensive and exclusive range of quality CBD products and wellness.
Expanded into 40+ markets with localised marketing and streamlined supply chain.

Key Achievements

Achieving +100% YoY growth across heavily regulated sectors (including CBD and medical cannabis).

Now at a £40m+ run rate with a current £80m+ valuation.

Strategic product range development within the wellness sector.

Growth Strategy Snapshot

Rapid global expansion, with entry into 50+ markets

Strategic market expansion & evolution.

Focus on internationalisation, new product verticals, and market leadership in emerging wellness sectors.

Why We Invested / Rationale

Built to capture the fast-growing global CBD market using eComplete’s data-driven eCommerce playbook

Geographic Focus

Operating in 50+ markets with localised sites & supply chain

Naturecan

About Naturecan

Naturecan, founded in May 2019 by Andy Duckworth, the former CEO of Myprotein, and Paul Finnegan, is a global wellness brand focused on offering safe, effective and premium hemp-derived CBD products as well as additional supplements such as vitamins and minerals. The company’s primary goal is to create products that help people to lead happier and healthier lives.

Naturecan is now an online medical cannabis & cannabinoids
leader, operating globally with 50 fully-localised markets and across multiple business units.

Global Wellness Reach

Delivering premium CBD and wellness products to 40+ countries, powered by localised sites and supply chain innovation.

Founder-Led Excellence

Co-founded by Andy Duckworth and Paul Finnegan, industry leaders

Data-Driven Expansion

Achieved 100%+ YoY growth using eComplete’s proven, data-driven eCommerce playbook navigating highly regulated markets with ease.

Proven Market Impact

Now at a £40m+ run rate and valued at £80m+, with a fast-growing portfolio in wellness and medical cannabis sectors.

Innovation in Wellness

Driven by a commitment to quality and continuous improvement, Naturecan invests in developing new product ranges and wellness solutions that meet the evolving needs of customers worldwide. Our focus on research, regulatory excellence, and global trends keeps us at the forefront of the fast-growing CBD and wellness sector.