Commercial Due Diligence Services

Redefining Commercial Due Diligence with Operator Insight

Our commercial due diligence services combine rigorous data analysis, market insight, and operational expertise. Whether you're preparing for acquisition, evaluating a potential investment, or running a vendor commercial due diligence process, we deliver clarity and confidence fast.

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Data
Integrity

1,000+ data points from proprietary tools drive every due diligence report, ensuring precision and speed.

Operational Expertise

Led by ex-DTC operators and investors, we know what drives true commercial value.

Actionable Roadmaps

Clear, post-deal plans aligned with investment theses and scalable growth strategies.

Risk Mitigation

Identify red flags early. From customer churn to market stagnation with tailored commercial vendor due diligence.

Have questions about Commercial Due Diligence?

01 What is commercial Due Diligence?

Commercial due diligence is an in-depth analysis of a business’s market position, customer economics, channel performance, and growth potential. It helps investors, buyers, or founders understand the true commercial health and future viability of a business.

02 How is CDD different from financial due diligence?

Financial due diligence focuses on historical financials, accounting accuracy, and compliance. CDD goes beyond the numbers to assess the business model, customer behaviour, competitive landscape, and commercial drivers of future growth.

03 When should I consider running CDD?
  • Before raising investment
  • Ahead of a sale or acquisition
  • As part of internal strategic planning
  • To validate a business before buying or investing


04 What does your CDD process typically cover?

Our eCommerce-focused CDD includes:

  • Channel analysis (paid, organic, CRM, marketplace)
  • Customer cohort performance & retention
  • Margin structure & unit economics
  • competitive positioning, and market trends
  • Growth opportunity mapping
05 How long does CDD take?

Most projects run between 4-6 weeks, depending on data access, complexity, and scope. We offer both rapid assessments and deep-dive engagements.

06 Do you work with investors or business owners?

Both. We support private equity firms, strategic acquirers, and founders alike, whether you're buying, selling, or just need clarity before making a big decision.

07 Are there different types of commercial due diligence?

Yes: CDD can vary based on the purpose and stakeholder. Common types include:

  • Commissioned by investors or acquirers to validate a target’s commercial potential, risks, and scalability
  • Run by founders or businesses preparing for exit to pre-empt buyer questions and strengthen the equity story
  • Used internally by management or owners to identify growth blockers, assess channel ROI, and plan strategic next steps
  • Focused on assessing how well an acquisition target complements an existing portfolio business

Each is tailored to specific deal contexts but shares the same goal: to surface what really matters for future value creation.