Commercial Due Dilligence

Actionable insights for
smarter investments

Beyond traditional CDD. Our data-driven analysis, risk identification, and operational roadmaps to unlock growth potential and protect investments.

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Data
Integrity

Proprietary platform analysing over 1,000 data points for unmatched depth and accuracy, missing in traditional diligence.

Operational Expertise

Led by a team that has scaled brands from £20M to £1B+, with real-world strategies grounded in operational experience.

Actionable Roadmaps

Clear, implementable 3 year growth plans aligned with investor goals, creating measurable value post-acquisition.

Risk Mitigation

Early identification of red flags to de-risk investments and address challenges before they threaten deal success.

Have questions about Commercial Due Diligence?

01 What is commercial Due Diligence?

Commercial due diligence is an in-depth analysis of a business’s market position, customer economics, channel performance, and growth potential. It helps investors, buyers, or founders understand the true commercial health and future viability of a business.

02 How is CDD different from financial due diligence?

Financial due diligence focuses on historical financials, accounting accuracy, and compliance. CDD goes beyond the numbers to assess the business model, customer behaviour, competitive landscape, and commercial drivers of future growth.

03 When should I consider running CDD?
  • Before raising investment
  • Ahead of a sale or acquisition
  • As part of internal strategic planning
  • To validate a business before buying or investing


04 What does your CDD process typically cover?

Our eCommerce-focused CDD includes:

  • Channel analysis (paid, organic, CRM, marketplace)
  • Customer cohort performance & retention
  • Margin structure & unit economics
  • competitive positioning, and market trends
  • Growth opportunity mapping
05 How long does CDD take?

Most projects run between 4-6 weeks, depending on data access, complexity, and scope. We offer both rapid assessments and deep-dive engagements.

06 Do you work with investors or business owners?

Both. We support private equity firms, strategic acquirers, and founders alike, whether you're buying, selling, or just need clarity before making a big decision.

07 Are there different types of commercial due diligence?

Yes: CDD can vary based on the purpose and stakeholder. Common types include:

  • Commissioned by investors or acquirers to validate a target’s commercial potential, risks, and scalability
  • Run by founders or businesses preparing for exit to pre-empt buyer questions and strengthen the equity story
  • Used internally by management or owners to identify growth blockers, assess channel ROI, and plan strategic next steps
  • Focused on assessing how well an acquisition target complements an existing portfolio business

Each is tailored to specific deal contexts but shares the same goal: to surface what really matters for future value creation.