Why eComplete?
Co-CEO & Founder
Co-CEO & Founder
Paul & Andy successfully led and scaled a business from £20M to £1B and multiple D2C brands from £5M to £50M as well as scaling start ups from £0 to £50m
What sets eComplete apart is our ability to operate and not just advise
We bring hands-on expertise across supply chain, digital marketing, trading, technology, and international expansion.
Our team doesn’t just build strategies, we execute them, embedding experienced operators to deliver tangible commercial results across every stage of the value chain.
Pre-Deal Commercial Diligence & Audits
We support acquirers with fast, focused commercial due diligence to validate:
- Market opportunity
- Customer economics (CAC/LTV, churn, retention)
- Channel health (paid media, CRM, marketplace)
- Operational risks and upside levers
Post-acquisition value creation
Once the deal is done, the real work begins. We drive EBITDA growth through:
- End-to-end digital transformation
- ecommerce &marketing strategy execution
- Supply chain optimisation and commercial margin improvement
- Data and reporting infrastructure to enable better decision-making
Interim Leadership & Embedded Teams
Need operational firepower without a long hire cycle?
We place experienced eCom operators into key functional roles at all layers of the business to stabilise and scale quickly while permanent teams are built.
Exit Preparation & Growth Storytelling
When it's time to sell or recapitalise, we get your portfolio company ready:
- Refine positioning and KPIs for investor narratives
- Support clean-up and forecasting of P&Ls
- Build investor decks, supporting data, and materials
- Coach leadership teams for pitches and Q&A
Portfolio case studies
Scaled to £100M+ annual revenue through optimised direct-to-consumer growth
Expanded into 40+ markets with localised marketing and streamlined supply chain
Achieved consistent double-digit YoY growth with precision marketing strategies
What We Deliver
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End-to-End Execution
Increased revenue & customer LTV
Measurable Impact and a faster path to exit or reinvestment
By professionalising operations and unlocking growth levers early, we help portfolio companies reach key value milestones faster, shortening the path to a high-value exit or setting the stage for reinvestment at a stronger multiple.
Operator-Led Insight
Real-world expertise from leaders who've scaled businesses from £20M to £1Bn+.
Efficiency & Scalability
Improved EBITDA through supply chain and marketing efficiency
Scalable team structures and reporting
Global Reach
Infrastructure and partnerships to support and accelerate market expansion.
FAQs: Our Operating Partner Offering
Unlike traditional advisors, we’ve run and scaled digital and eCommerce businesses ourselves, from £5M to £1B+. We don’t just identify the strategy; we execute it. Our embedded teams take ownership across marketing, operations, supply chain, tech, and commercial decision-making to deliver real commercial results.
Yes. We support both VC- and PE-backed businesses. Whether they need help scaling fast, fixing operational bottlenecks, or preparing for their next raise or exit. We adapt our approach to suit the stage and structure of the investment.
We typically work with digitally native brands, DTC businesses, and eCommerce operators in the £5M–£100M revenue range. This includes portfolio companies owned by PE/VC, founder-led businesses preparing for exit, and assets owned by family offices or strategic acquirers.
Yes. We can place interim C-level, GM, or functional leads into businesses to stabilise and scale operations during key phases. This is particularly valuable post-acquisition, during team restructures, or while building permanent internal teams.
We tailor each engagement to the deal or business need. This may include short-term intervention, post-acquisition support, or long-term embedded operating partner relationships. We work directly with investment teams or alongside portfolio company leadership.
Yes. wWe have deep experience in launching and scaling eCommerce brands across Europe, the US, Asia and other global markets. We manage market entry, logistics, localisation, and international digital execution.
Absolutely. We regularly support investors with commercial due diligence, digital audits, and growth mapping to validate the opportunity and de-risk the investment.
