Key Achievements
Consistent double-digit YoY growth.
Top-performing beauty brand on TikTok Shop
Growth Strategy Snapshot
Leverage eComplete data platform & infrastructure to scale DTC internationally and deepen TikTok / social commerce dominance
Why We Invested / Rationale
“We love the brand’s social-first model and see a huge opportunity to globalise.” – Andy Duckworth, Co-Founder, eComplete
Team Quote
“eComplete not only mirrors our vision and values – they share the excitement and confidence to make the Give Me brand global.” – Dan Fletcher, Founder
About Give Me
Give Me Cosmetics is a fast-growing UK-based beauty brand known for its affordable, effective, and social media-driven hair and skincare products. With a product range spanning hair masks, serums, cleansers, and bundles, the brand has built a loyal Gen Z and millennial following through viral TikTok campaigns and direct-to-consumer marketing. Give Me combines playful branding with strong unit economics, enabling rapid growth across both digital and retail channels. Positioned at the intersection of value, efficacy, and virality, it is one of the UK’s standout beauty scale-ups.
