In 2025, omnichannel direct-to-consumer (DTC) brands that unify digital and physical channels are commanding greater M&A attention and commanding better multiples. eComplete Group selectively invests in such hybrids, focusing on scalable DTC models with integrated omnichannel capabilities.
Why Buyers Prefer Omnichannel DTC
First-party data richness from owning channels end-to-end.
- Unified loyalty, margin control, and customer lifetime value across web, social, and potentially offline distribution.
- Lower CAC alongside higher LTV from repeat and cross‑sell opportunities that digital-only players may lack.
- eComplete’s model is built to support brands with omnichannel ambitions - benchmarking their CAC vs. LTV, optimizing conversions across Shopify, marketplaces, and social channels (including TikTok shop and now Instagram Shop), and supporting international scale and launches.
eComplete’s Evaluation Criteria
- Data Ownership: Brands must have clean, centralized customer and product data, benchmarked via eComplete’s proprietary data engine across KPIs like repeat rate, CAC, LTV, and conversion.
- Channel Diversity: Preference for Amazon, Shopify, social media commerce presence (Give Me Cosmetics does over 60% revenue via TikTok social).
- Operational Efficiency: Ability to integrate into eComplete’s logistics, warehousing, and supply chain to reduce cost by ~20‑30 % and unlock profitable scale.
- Growth Trajectory & Cross-Border Readiness: Brands with proven double-digit revenue growth (e.g. CurrentBody, Give Me), and localised plans for expansion. Those attributes feed directly into higher deal flow and elevated bidder interest.
Why Omnichannel DTC Brands Outpace Digital‑Only Peers
- Resilience in ad spend shifts - diversification across platforms mitigates algorithm risk.
- Superior store-level economics - Bricks or pop-up experiences feed offline touch-points that improve cohesion.
- Scalable international rollouts - backed by eComplete’s global footprint and fulfilment capabilities.
