We are delighted to announce that eComplete has announced the appointment of Chris Hurley as Chair. The former Co-Chief Executive and Chief Portfolio Officer at LDC joins at a pivotal moment, as eComplete cements its position as a disruptor in private equity combining deep operational expertise with capital to scale and exit digital-first consumer brands.
Chris brings unparalleled experience to the role, having delivered over 300 transactions and 100 successful exits during his 18 years at LDC. As Co-Chair of the Investment Committee, was involved in some of LDC’s most successful deals including Fever-tree, Synexus, NEC Group, and helped scale brands like uSwitch, American Golf, and Kee Safety. After LDC, he co-founded HGL Private Capital which invests in private companies.
His appointment comes as eComplete builds further momentum. Since acquiring CurrentBody in 2021, the business has evolved into The Beauty Tech Group, successfully expanding globally, and delivering strategic acquisitions of ZIIP and Tria Beauty, and is now exploring strategic options via a UK main market listing. In early 2024, eComplete added Give Me Cosmetics to the portfolio; one of the UK’s fastest-growing beauty brands and a breakout TikTok success, now being scaled internationally through the eComplete platform.
eComplete is currently working on its third acquisition raising over £100 million to date, fuelling its mission to build and exit world-class digital businesses.
Paul Gedman, CEO and Co-Founder of eComplete, commented:
“Our ambition is simple: to scale digital businesses faster and more sustainably than anyone else. We’ve built the infrastructure, the talent, the tech and the data to do that, and now we’re levelling up. Chris’s arrival signals the next phase for eComplete. His experience across deal structuring, growth, and exits is second to none, and he’ll be instrumental in shaping the next chapter.”
Chris Hurley added:
“eComplete is uniquely positioned to unlock value in digital-first brands at scale. The team has created something very special, a platform that combines the best of operational capability with the mindset of an investor. I’m excited to support the full spectrum of what’s next: deal execution, value creation, and strategic exits.”
Unlike traditional private equity, eComplete has been purpose-built for eCommerce. Our integrated platform, spanning data, talent, performance marketing, and global infrastructure, provides capabilities typically reserved for businesses worth hundreds of millions. Through Our hybrid model, eComplete not only backs brands with capital but also powers them operationally through its in-house agency, fulfilment network, and digital expertise.
