Our Approach

A private investor & growth partner

We're on a mission to become the world’s number‑one direct‑to‑consumer (DTC) investor, recognised for scaling breakout brands faster and more sustainably than anyone else. Our world-class team and platform helps us spot trends early.

01 eComplete Platform

Providing access to best-in-class data, talent, scale & infrastructure through our DTC operating platform.

02 Operator Experience

Our team has experience leading & scaling some of the world's biggest eCommerce brands.

03 Risk Appetite

Our bespoke Commercial Due Diligence product helps us de-risk investments & capitalise on emerging trends.

04 Value Creation

From enabling growth to increasing EBITDA, we help drive commercially sustainable & scalable business models.

Learn more about our approach

We primarily invest in high-growth, direct-to-consumer (DTC) brands where we can take majority stakes and actively drive performance.

Our model is hands-on, operational, and built for scale.

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Our Investments

We look for high-growth brands, ready to scale globally, across three key verticals.

Beauty

CurrentBody

Scaled to £100M+ annual revenue through optimised direct-to-consumer growth

Life sciences

Naturecan

Expanded into 40+ markets with localised marketing and streamlined supply chain

Beauty

Give Me Cosmetics

Achieved consistent double-digit YoY growth with precision marketing strategies

Explore our investments

What makes us different?

We're hands-on investors that understand what it takes to scale DTC businesses. We've got a proven track record and have built solutions to accelerate scale. We work with select brands, deploying our talent to help them on their growth journey.

Our background