Investing in & scaling direct-to-consumer brands, with global potential

We buy, build & scale eCommerce brands, using unrivalled data, talent & global infrastructure.

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Our Approach

A private investor & growth partner


We're on a mission to become the world’s number‑one direct‑to‑consumer (DTC) investor, recognised for scaling breakout brands faster and more sustainably than anyone else. Our world-class team and platform helps us spot trends early.

01 eComplete Platform

Providing access to best-in-class data, talent, scale & infrastructure through our DTC operating platform.

02 Operator Experience

Our team has experience leading & scaling some of the world's biggest eCommerce brands.

03 Risk Appetite

Our bespoke Commercial Due Diligence product helps us de-risk investments & capitalise on emerging trends.

04 Value Creation

From enabling growth to increasing EBITDA, we help drive commercially sustainable & scalable business models.

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We focus on three core categories

We look for high-growth brands, ready to scale globally, across three key verticals.
Beauty
CurrentBody

Scaled to £100M+ annual revenue through optimised direct-to-consumer growth
Life sciences
Naturecan

Expanded into 40+ markets with localised marketing and streamlined supply chain
Beauty
Give Me Cosmetics

Achieved consistent double-digit YoY growth with precision marketing strategies
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What makes us different?

We're hands-on investors that understand what it takes to scale DTC businesses. We've got a proven track record and have built solutions to accelerate scale. We work with select brands, deploying our talent to help them on their growth journey.
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Operator-led expertise

Leadership responsible for scaling brands from £20M to £1B.
Precision data

Proprietary data & reporting for actionable insights.
Global scale

Infrastructure that unlocks sustainable scale.
Learn more about our approach