eComplete co-CEO Paul Gedman on why only 1 in 1,600 founders ever get a real exit

Paul Gedman sat down with DTC Diaries to talk through two decades in eCommerce - from The Hut Group's early CD-and-DVD days competing head-on with Amazon, to scaling a beauty division from £20m to £600m through ten acquisitions, to what he now believes is the real reason so few founders ever see a proper exit. A few of the moments worth your time: - 10 acquisitions, £20m to £600m & the rollup strategy - how a distribution-rights strategy unlocked international growth. - Why you should spend 30% of your time on AI now, and why the founders who don't will regret it. - The brutal maths: only 1 in 1,600 founders get a real exit - the numbers behind one of the toughest odds in business. - eComplete vs private equity & the hybrid model - why PE isn't broken, just not built for founders. Watch the full conversation on DTC Diaries.